The Chinese Name of Vivid Technical Standard Brand Announced by the Ultra HD Video Industry Alliance
TapTechNews October 10th news, the Ultra HD Video Industry Alliance (UWA Alliance) today released a notice on the announcement of the Chinese name of the Vivid technical standard brand. TapTechNews attached The official naming of the Chinese name of the Vivid technical standard brand is as follows:
HDRVivid: The Chinese name is Jingcai Video.
AudioVivid: The Chinese name is Jingcai Sound.
Audio&HDRVivid: The Chinese name is Jingcai Audio-visual.
In order to promote the construction of the ecosystem of the UWA Alliance's technical brands HDRVivid, AudioVivid, and Audio&HDRVivid, build brand consistency, and enhance brand awareness, after being reviewed and passed by the first session of the fifth standing council of the alliance on July 17, 2024, the Chinese name of the Vivid technical standard brand is officially named as follows:
1. HDRVivid: The Chinese name is Jingcai Video;
2. AudioVivid: The Chinese name is Jingcai Sound;
3. Audio&HDRVivid: The Chinese name is Jingcai Audio-visual;
From now on, all member units are requested to actively promote and use the Vivid Chinese and English brand names, including but not limited to the product design, user interface, retail stores, official websites, official accounts, news, brand promotional materials, conferences, exhibitions, etc. of the member units, and implement the exposure work of the Vivid logo and Chinese name.
The UWA Alliance sincerely invites all member units, partners, and colleagues in the industry to jointly witness and participate in the growth and development of the Vivid technical standard brand, and work together to create a brilliant future in the Jingcai era.
It is introduced that the Ultra HD Video Industry Alliance (UHD World Association, abbreviated as UWA) was established in Beijing on January 26, 2022, focusing on promoting the development of the ultra-high-definition video industry and having the legal personality of a social group. The alliance's test certifications include:
