NIO's Third Brand

TapTechNews October 10th news, after Lexuedao, the co-founder and president of NIO, Qin Lihong, confirmed that the NIO's third brand with the code name Firefly (FIREFLY) will be released on December 21, 2024, at the Guangzhou NIODay.

He introduced that Firefly will be exhibited and sold in NIO stores and will also share NIO's service and battery swap system.

According to previous revelations, the size of Firefly is similar to that of BYD Dolphin; synchronous with the NT3.0 horizontal screen design, and it will also adopt a large space layout similar to that of Lexuedao L60.

At the earnings call for the second quarter, Li Bin, the chairman of NIO Automobile, said that NIO will have three brands covering the range of 140,000 - 800,000 yuan, among which the third brand Firefly will be delivered in 2025. For details, see the previous report of TapTechNews.

Li Bin said that Firefly is similar to the relationship between MINI and BMW, but the price will not be more expensive than MINI, positioned as a boutique car, and the price is in the range of tens of thousands of Chinese yuan. He emphasized that this sedan is designed according to very high safety and quality standards.

Li Bin also said that in order to further save costs, Firefly will share with NIO in terms of software, hardware and charging facilities. The new car is expected to adopt NIO's battery swap mode. In addition to being sold in the Chinese market, it will also enter the European market to meet the European five-star safety crash standard.

Related reading:

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