Apple Rejects and Then Approves Epic Games Store for EU Market, Battle Continues

TapTechNews July 7th news, Epic Games said this Friday that Apple has rejected their application for the iOS version of the Epic Games store for the EU market. Epic claims that the reason for Apple's rejection is the partial naming convention and button design in the store. Epic says the naming they use is very common in app stores on other platforms, and the button design is similar to other iOS apps. Epic believes that Apple's decision violates the EU's Digital Markets Act and plans to appeal to the EU regulatory body, the European Commission.

However, later on Friday, Epic announced that Apple suddenly changed its mind and approved the launch of the iOS version of the Epic Games store for the EU market.

But the battle doesn't seem to be over yet. According to AppleInsider, an unnamed spokesperson from Apple said, Although they will temporarily allow the EU version of the iOS Epic Games store to go online, Epic is still required to modify the button design of the store in the next version.

TapTechNews noted that Epic Games CEO Tim Sweeney responded by posting on his personal X account, saying, Apple's actions around the Digital Markets Act are increasingly absurd. They are now telling reporters that this approval is only temporary and requiring us to change the buttons in the next version, which will make our store less standardized and harder to use. We will fight this to the end.

It is not clear yet what the specific button that caused the controversy on the Epic Games store looks like and what measures Apple will take if Epic refuses to fix the button. Epic still plans to launch the iOS version of the Epic Games store in the EU market in the next few months.