Two US citizens file lawsuit against Ubisoft for sharing personal info without consent

TapTechNews on October 10th, TapTechNews learned from public legal documents that two US citizens, Trevor Lakes and Alex Rajjoub, filed a class action lawsuit in the US District Court for the Northern District of California, accusing Ubisoft of sharing users' personal identity information without consent.

The two plaintiffs stated that Ubisoft implanted the Pixel advertising evaluation code from Meta in the webpages of game purchases on the official website and Ubisoft+ subscription services without obtaining the consent of users, which led to the Plaintiffs' personal identity information being collected by Meta and exposed to anyone who can receive these data and has ordinary technical skills.

According to the description on Meta's official website, the Pixel code can help website owners better understand the effect of advertising and the operations that users perform on their websites, and can also understand when customers take actions after seeing website advertisements on Meta's two major social media platforms, Facebook and Instagram.

The Plaintiffs accused Ubisoft of violating the Video Privacy Protection Act and the Wiretap Act, demanding monetary compensation from Ubisoft, and either removing the Pixel code from the website or seeking and obtaining user consent or anonymizing the obtained information.