TapTechNews August 8th news, JD.com today responded to the previous news of 'heavily investing in the hundreds of billions of subsidies and focusing on the entire category of beauty products', saying that 'the news is true, and the additional investment will be no less than 3 billion yuan to cover the entire category of beauty products'.
TapTechNews learned from Sina Technology that yesterday, a person close to JD.com executives revealed that for this adjustment, JD.com will continue to increase the investment in the hundreds of billions of subsidies, and the additional special subsidy will all be used to support the beauty category, including the entire category of beauty products of self-operated and third-party merchants, and then they can all enjoy the hundreds of billions of subsidies. The calculation result shows that after the new round of subsidy investment, consumers buying beauty products in JD.com's hundreds of billions of subsidies are expected to enjoy at least a 10% additional discount.
In April this year, JD.com's hundreds of billions of subsidies had already increased the stakes for the beauty category and launched the 'beauty plus gift' gameplay. The first phase of this activity prepared a total of 200 million yuan worth of freebies. In this activity, if consumers shop in the beauty zone of JD.com's hundreds of billions of subsidies and a single order meets a certain amount, they can freely choose a free gift from the free gift pool.