Lei Jun Starts Live-Streaming with Goods on Douyin, Xiaomi Smart Band on Sale

TapTechNews August 5th news, due to Lei Jun's extremely high online popularity and often promoting some products in videos, some netizens jokingly suggested that he should do live-streaming with goods to'subsidize his family', and now this suggestion has 'come true'.

Lei Jun, the founder and CEO of Xiaomi, has opened the showcase function on his Douyin account and put on the Xiaomi smart band, officially starting 'with goods promotion'.

On Lei Jun's personal Douyin account, it can be found that the 'Xiaomi Smart Band 9 Series Smart Band' has been launched in his product showcase, with a price of 249 yuan ($35.3) and can be directly ordered and purchased. The page shows that this product participates in the Qixi Festival special event of the Douyin Mall, and 1081 pieces have been sold so far.

TapTechNews noticed that currently, Lei Jun has 28.441 million Douyin fans.

Previously, in the encore live broadcast of his 2024 annual speech, Lei Jun responded to netizens' asking him to take some commercial orders to'subsidize his family' by saying that actually he also wanted to take commercial orders, but so far no commercial orders have been found. Lei Jun stated that all the products he has introduced so far are not commercial orders, but products that he approves.