Alipay's New Logo Upgrade and Its Evolution Over the Years

TapTechNews July 4th news, in January this year, Alipay announced a brand new upgrade of its logo, focusing on the three core concepts of 'openness, technology, and warmth', making the 'Zhi' character logo more open and prominent.

The new logo also introduces three-dimensional natural light, increasing transparency and a sense of flow. TapTechNews attaches the comparison chart as follows:

Alipay officially announced today that the Alipay Building located in Lujiazui, Shanghai has now completed the overall replacement of the new logo. Simply put, the outer frame has been removed, leaving only a 'Zhi' character.

According to TapTechNews, Alipay has changed its logo 8 times since its establishment in 2004, and the last logo change was in March 2020, but only the color tone was adjusted.