Taobao Becomes Brand Strategic Partner of LGD Esports Club

TapTechNews July 3rd news, Taobao and the LGD Esports Club officially announced yesterday that the two sides have officially become brand strategic partners.

Taobao Becomes Brand Strategic Partner of LGD Esports Club_0

Taobao will sponsor the LGD's DOTA2, APEX, PUBG (PC version), Street Fighter, Call of Duty, Call of Duty: Modern Warfare IⅢ, Teamfight Tactics, Honor of Kings International Version and other divisions to jointly set out for the upcoming 2024 Saudi Esports World Cup.

Taobao Becomes Brand Strategic Partner of LGD Esports Club_1

TapTechNews noted that this is not the first time that Taobao has冠名赞助 (title-sponsored) LGD: The Taobao game trading platform had reached a title sponsorship cooperation agreement with LGD as early as 2012:

Taobao Becomes Brand Strategic Partner of LGD Esports Club_2

In yesterday's announcement, the LGD Esports Club said that the two sides of it and Taobao will jointly explore a new model of the integration of esports and e-commerce to provide esports enthusiasts with a more convenient and rich shopping experience.

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